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Why the design rigor?

A few weeks ago I spent a couple days at Chicago’s Natural History museum being steeped in the craft of creative tech. The application of technology to solve rigorous challenges that deliver nothing more, and nothing less than an artful experience has long been a beacon toward a more meaningful life. To prosper in technology over the long term, innovation is a requirement. And every maker knows: innovation does not come easily.

Authenticity matters. With the Internet of Things, you’re designing an accessory to the human psyche.
–Jared Ficklin

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